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Luka Santl Roadmap

A4 pdf design for Frameworks. I tried to mirror the font size proportions and feel from the web experience. To account for different reading experience I designed some elements such as table of contents and page markers differently.

Yet to add circled numbers for lists and do some proofreading.

Luka Santl Renklar

Versions of the packaging we picked on our designer's call. First one won by unanimous decision. 🥊

Luka Santl Roadmap

Exploring designs for the framework pdf. Trying some things but once we decide the direction with Filip we make it as unified as possible. For cover I suggest something similar to what we had for 10 steps.

Vivi
So far I like it
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We can skip the pdf version for now. The consistency between two books is required. Let’s see what we get from the web version and how we can translate it to PDF if need be.
Luka Santl snaakbitt

thicker lines and type pairing attempt.

Luka Santl snaakbitt

Vectorized hand writing for for a snack brand.

Luka Santl Roadmap

-How to progress:  (Guard momentum over small wins.)

-How to synchronise (Members)

Luka Santl Roadmap

Calibrated Expectations (align on expectations) and Prioritised Direction (align on direction)

Luka Santl Roadmap

Uncensored Journey (align on context) Previously only managers knew what’s next. And the agency founder knew what to do. Today with Roadmap, each member, regardless of role, has equal access to all information needed to progress on their work. Independently.

Luka Santl Renklar

playing around with QR Code placement

Luka Santl Renklar

First attempt at simplifying the packaging. Top and bottom side mirror each other and what used to be on the back is divided in two parts and placed on the sides. I think this is balanced for now, but we can think if there is some additional info to present to balance this out.

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For the bottom, it would be nice to add QR code in center only. For the website.
Luka Santl Slim

illustration for Slim. Focus 🎯

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Read the titles and descriptions so you fully understand what needs to be visualized. I don’t think we have focus on slim.
Luka Santl
This would go under the title of prioritising your efforts and focusing on accounts with highest return. Its an illustration of hitting your most important target all the time.
Luka Santl Renklar

Renklar marketing page WIP. Added copy and trying to see how images work together. I think more spaced out margins around body will help with making site feel less zoomed in.

Luka Santl Renklar

3d settings exploration for Renklar.

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I would say a realistic environment is definitely preferred for this type of products. And because of the minimal look of it, a bathroom like environment/tiles would be nice to see.

But following our design process, we need to collect inspiration first, group similar approaches, align, then execute on a few direction.

Luka Santl blank resident

Custom type/hand-lettering exploration for BR

Luka Santl blank resident

Type exploration for BR. I think this approach works well with texture. Like the embroidery on reference image or some other interesting material.

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Can you share all iterations of BR type exploration?
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No curves btw. It shouldn’t look friendly. The one on above is better.
Luka Santl Vital

Interactive elements for Vital marketing page. Eugene whatchu think?

Luka Santl blank resident

type exploration based on some graffiti images I found. Quite liking this one

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It’s nice. I like it too. The images I sent on slack in the BR channel, can we make one in that direction too?
Luka Santl
alright. I will be going for "saint laurent" direction next
Luka Santl blank resident

wider letters and set in a single line 📏

Luka Santl blank resident

making A,N,K a bit wider

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I would make them wider. And can you put the entire name in one line so we can see how it looks?

Love how it’s coming along.

Luka Santl blank resident

Pocket-knife like carving typography for BR 🔪

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Super cool. Can you make K and N a bit wider?
Luka Santl Marviaca

preparing files for print 🖨

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Luka Santl blank resident

trying out a sans serif + hand scribble

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Cool but we are getting off track. Can we focus on the simplest execution of the straight line typography for the logo for now so we have it done?
Luka Santl blank resident

Resident blackletter

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Better. But too detailed. Specially in K. And N should be capital. This looks too much metal band than clothing line I think. I would just go simple lines and keep this lettering design for something else in the future.
Luka Santl
keeping this for our 3drops metal band then, hehe
Luka Santl blank resident

hendlettering for BR. still a long way to go to make it more unified

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Good progress. I would make it a bit pointy so it doesn’t look like toothpaste cream. And make it lean to the left instead of right.
Luka Santl
good call. working on something like this currently and it looks promising
Luka Santl blank resident

trying out some lettering for BR.

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Looks cool. Keen to see the whole name in this typeface. Is it custom?
Luka Santl
its custom. a drawing basically. will update when i have the whole thing
Luka Santl OFC Branding experiment

Branding exploration to give each OFC product a unique voice. Do colours compliments the product or would you change them?

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Colors are fine, but the main challenge here is to create a visual language that we can use to visualise complex concepts. Example: the difference between busy work vs meaningful work which means less tasks but more important tasks that take us closer to the next step. So let's see some examples of how we can use this style to explain a few of our principles.
Luka Santl Compliment Magazine

WIP :shushing_face: