A4 pdf design for Frameworks. I tried to mirror the font size proportions and feel from the web experience. To account for different reading experience I designed some elements such as table of contents and page markers differently.

Yet to add circled numbers for lists and do some proofreading.

Versions of the packaging we picked on our designer's call. First one won by unanimous decision. 🥊

Exploring designs for the framework pdf. Trying some things but once we decide the direction with Filip we make it as unified as possible. For cover I suggest something similar to what we had for 10 steps.

So far I like it
We can skip the pdf version for now. The consistency between two books is required. Let’s see what we get from the web version and how we can translate it to PDF if need be.

thicker lines and type pairing attempt.

Vectorized hand writing for for a snack brand.

-How to progress:  (Guard momentum over small wins.)

-How to synchronise (Members)

Calibrated Expectations (align on expectations) and Prioritised Direction (align on direction)

Uncensored Journey (align on context) Previously only managers knew what’s next. And the agency founder knew what to do. Today with Roadmap, each member, regardless of role, has equal access to all information needed to progress on their work. Independently.

playing around with QR Code placement

First attempt at simplifying the packaging. Top and bottom side mirror each other and what used to be on the back is divided in two parts and placed on the sides. I think this is balanced for now, but we can think if there is some additional info to present to balance this out.

For the bottom, it would be nice to add QR code in center only. For the website.

illustration for Slim. Focus 🎯

Read the titles and descriptions so you fully understand what needs to be visualized. I don’t think we have focus on slim.
This would go under the title of prioritising your efforts and focusing on accounts with highest return. Its an illustration of hitting your most important target all the time.

Renklar marketing page WIP. Added copy and trying to see how images work together. I think more spaced out margins around body will help with making site feel less zoomed in.

3d settings exploration for Renklar.

I would say a realistic environment is definitely preferred for this type of products. And because of the minimal look of it, a bathroom like environment/tiles would be nice to see.

But following our design process, we need to collect inspiration first, group similar approaches, align, then execute on a few direction.

Custom type/hand-lettering exploration for BR

Type exploration for BR. I think this approach works well with texture. Like the embroidery on reference image or some other interesting material.

Can you share all iterations of BR type exploration?
No curves btw. It shouldn’t look friendly. The one on above is better.

Interactive elements for Vital marketing page. Eugene whatchu think?

type exploration based on some graffiti images I found. Quite liking this one

It’s nice. I like it too. The images I sent on slack in the BR channel, can we make one in that direction too?
alright. I will be going for "saint laurent" direction next

wider letters and set in a single line 📏

making A,N,K a bit wider

I would make them wider. And can you put the entire name in one line so we can see how it looks?

Love how it’s coming along.

Pocket-knife like carving typography for BR 🔪

Super cool. Can you make K and N a bit wider?

preparing files for print 🖨

trying out a sans serif + hand scribble

Cool but we are getting off track. Can we focus on the simplest execution of the straight line typography for the logo for now so we have it done?

Resident blackletter

Better. But too detailed. Specially in K. And N should be capital. This looks too much metal band than clothing line I think. I would just go simple lines and keep this lettering design for something else in the future.
keeping this for our 3drops metal band then, hehe

hendlettering for BR. still a long way to go to make it more unified

Good progress. I would make it a bit pointy so it doesn’t look like toothpaste cream. And make it lean to the left instead of right.
good call. working on something like this currently and it looks promising

trying out some lettering for BR.

Looks cool. Keen to see the whole name in this typeface. Is it custom?
its custom. a drawing basically. will update when i have the whole thing

Branding exploration to give each OFC product a unique voice. Do colours compliments the product or would you change them?

Colors are fine, but the main challenge here is to create a visual language that we can use to visualise complex concepts. Example: the difference between busy work vs meaningful work which means less tasks but more important tasks that take us closer to the next step. So let's see some examples of how we can use this style to explain a few of our principles.

WIP :shushing_face: