A4 pdf design for Frameworks. I tried to mirror the font size proportions and feel from the web experience. To account for different reading experience I designed some elements such as table of contents and page markers differently.
Yet to add circled numbers for lists and do some proofreading.
Versions of the packaging we picked on our designer's call. First one won by unanimous decision. ๐ฅ
Exploring designs for the framework pdf. Trying some things but once we decide the direction with Filip we make it as unified as possible. For cover I suggest something similar to what we had for 10 steps.
Uncensored Journey (align on context) Previously only managers knew whatโs next. And the agency founder knew what to do. Today with Roadmap, each member, regardless of role, has equal access to all information needed to progress on their work. Independently.
First attempt at simplifying the packaging. Top and bottom side mirror each other and what used to be on the back is divided in two parts and placed on the sides. I think this is balanced for now, but we can think if there is some additional info to present to balance this out.
illustration for Slim. Focus ๐ฏ
Renklar marketing page WIP. Added copy and trying to see how images work together. I think more spaced out margins around body will help with making site feel less zoomed in.
3d settings exploration for Renklar.
I would say a realistic environment is definitely preferred for this type of products. And because of the minimal look of it, a bathroom like environment/tiles would be nice to see.
But following our design process, we need to collect inspiration first, group similar approaches, align, then execute on a few direction.
type exploration based on some graffiti images I found. Quite liking this one
making A,N,K a bit wider
I would make them wider. And can you put the entire name in one line so we can see how it looks?
Love how itโs coming along.
trying out a sans serif + hand scribble
Resident blackletter
hendlettering for BR. still a long way to go to make it more unified
trying out some lettering for BR.
Branding exploration to give each OFC product a unique voice. Do colours compliments the product or would you change them?